The future of Balenciaga is bright. There many things that are developing to help the brand succeed such as a lower price point for their merchandise. The problem is that with the economy being in a recession it is hard for people to look at the luxury market and see that is still growing and doing well. Balenciaga as a whole is looking better because of the new designs that they are coming out with. The Balenciaga leather bags will always be a classic for the company and something that sales well for them. Below is an article that I found that talks about how the company has been revived and how it is now doing well.
"Nicolas Ghesquiere, just 34 years old, has been called "the boy genius who revived a legend." The legend, of course, is the house of Balenciaga, perhaps the most revered name in fashion. Diana Vreeland, fashion editor with Harper's Bazaar from 1937 (the year Cristobal Balenciaga founded his couture house) to 1962, once described Balenciaga as "the greatest dressmaker who ever lived. If a woman came in in a Balenciaga dress, no other woman in the room existed." Vreeland's statement could also apply to Balenciaga's current designer, whose fall collection drew raves from the fickle fashion press, even a "perfect 10" from one particularly discerning critic. "
There is also a link that I listed that is an interview with Nicolas Ghesquiere that talks about the future of the brand and whats next for them.
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