Balenciaga Article #1

This article talks about the new face of Balenciaga and I think they did a great job sticking with the Jennifer since she was the face of the brand last year. The ads this year are great and you can really see the rich vibrant colors!!


Balenciaga Women's Collection Fall Winter 2009 2010
American actress Jennifer Connelly was chosen to be the face of Balenciaga for the second time. Her last Balenciaga project was for the Spring Summer 2008 collection.The Ad campaign, photographed by Steven Meisel, feels luxurious with its rich colors, fabrics, furniture, and obviously, the clothing.1918 saw the founding of Cristobal Balenciaga's first haute couture house in San Sébastian, Spain. Local admiration for his designs was so strong that a second haute couture house was opened in Madrid and a third in Barcelona. In 1937, 10, Avenue George V became the Parisian home of Cristobal Balenciaga's creative influence.Balenciaga soon came to embody Parisian elegance. Cristobal Balenciaga was hailed as The Couturier of Couturiers and The Master of us all by Christian Dior. In 1968, Balenciaga closed his couture house, to the deep dismay of his favourite clients. Countess Mona Bismarck lamented the event by locking herself indoors for three days.Cristobal Balenciaga died in his home country of Spain in 1972. His nephews then took the helm of the business. In 1978, control of the House of Balenciaga, including the important fragrance business, passed to Hoechst and then to Groupe Jacques Bogart in 1986.In 1995, Nicolas Ghesquière was hired by the House, initially as a designer for the licensed products activity. He became creative director for the House's own ready-to-wear and accessories collection in 1997.In 2001, Gucci Group, in partnership with Nicolas Ghesquière as creative director, acquired the House of Balenciaga, now well on its way towards recreating the influence and respect that the house commanded in its former heydays.



Citation: http://www.newemotion.it/en/fashion.php?ProdID=850

When you go to the citation link you can see some of the ads